It’s been a while. A whole year, in fact! After the rush of momentum to get my blog off the ground, it’s safe to say that I fell flat on my arse. I’m so sorry to my many, many readers, this must have been so difficult for you. (Lol)
I wondered whether to come back to my personal internet space at all or throw in the towel altogether, which is a shame, given how excited I was to venture into the blogging world at long last. So much of my teens was spent poring over the old-school blogs of the late 2000s/early 2010s, liking posts on lookbook.com (if you remember that website, you’re one of the real ones) and reposting outfits on Tumblr – always wanting to get involved myself but too scared of failure or embarrassment at not meeting the same standards of content. Or coming across as vain and superficial. All the things that now, ten years later, I can see the newly formed influencer industry has been accused of.
Maybe some of that judgement is, dare I say it, fair? What started out as a community of relatable, fundamentally ordinary people awkwardly perched in front of a pixelated webcam, sharing their recent H&M purchases on Youtube, has turned into something a bit… bizarre. Don’t get me wrong, I am still as engaged with influencer content as I was back when I was 15 and BeautyCrush convinced me to go out and buy a pair of Freedom at Topshop earrings – which, by the way, I absolutely loved – but the sparkle seems to have dimmed a bit. I’m left cringing slightly at sponsored ads and feel almost shamefully duped if I ever buy influencer recommendations. Maybe part of that is growing up; I’m now turning 26 this month and have worked in the fashion industry for the past five years, so naturally the glitzy image I once held in my mind is a little weathered. But back to the blog: I started to feel like, in starting a fashion and beauty blog, I was just spewing out mindless product recommendations of my own, with nothing profound to say in conjunction. Not that blog content needs to be profound, but I suppose what I’m saying is we don’t need more and more of the same stuff, do we?
Now, here we are in the summer of 2020 and the world looks so different to last year, when I set up The Trending Type domain. My priorities are different, my job is different and my lifestyle has changed beyond recognition, yet I find myself back in this space, wanting a creative outlet again. I still like beauty (despite wearing make-up a whole lot less in quarantine), I still like fashion (though I’m living in stretchy ensembles that grow weirder and weirder as the weeks go by) and I still like knowing what people get up to in their day-to-day lives, even if that now is going for long walks at a two-metre distance, rather than a Prosecco-fuelled brunch in central London.
With that, I’ve realised I don’t care about the theme of my blog and I certainly don’t give two shits about its stats. I want to write about what I like, what inspires me, what has brought me happiness in these strange times and whatever else draws me to the keyboard of my MacBook – which, by the way, I’m still paying off a year and a half later, hah! It could be a dress, it could be a book, it could be a Tesco quadruple chocolate biscuit (thank the Lord for these) or it could even be some creative writing pieces of my own; I’m not going to overthink it this time, because I’ve realised I just want to write, full stop. And if 2020 has taught me anything, it’s to just do what you really want to, whatever the hell that is, while you can.